Marketing AI tools

Adobe Firefly

Freemium

71DOA scoreDOA score: 71/100

Adobe AI trained on licensed content. Fits Photoshop, Express and Illustrator for teams already on Creative Cloud.

Where it runs: Browser · Windows · Mac

Canva Magic Studio

Freemium

81DOA scoreDOA score: 81/100

Graphic design for non-designers, now with image, video and presentation generation. The most practical shortcut for SMBs and students.

Where it runs: Browser · Windows · Mac · Android · iPhone / iPad

Captions

Freemium

72DOA scoreDOA score: 72/100

An app for talking-head social videos: automatic captions in 100+ languages, AI editing, clips from a long video, dubbed translation and AI actors.

Where it runs: iPhone / iPad · Android · Browser

Copy.ai

Paid

56DOA scoreDOA score: 56/100

Marketing copy with templates for ads, landing pages and emails, plus workflows for sales teams. More focused on copy than a general chat.

Where it runs: Browser

ElevenLabs

Freemium

83DOA scoreDOA score: 83/100

Studio-quality speech synthesis and cloning. Current standard for voiceover, voice agents and dubbing.

Where it runs: Browser

Framer

Freemium

66DOA scoreDOA score: 66/100

Builds landing pages with design and AI. More of a site builder than a chat. A fit if you want to publish a page, not just text.

Where it runs: Browser

Gamma

Freemium

72DOA scoreDOA score: 72/100

Creates presentations, documents and pages from an outline. A fast PowerPoint alternative for pitches.

Where it runs: Browser

Grammarly

Freemium

69DOA scoreDOA score: 69/100

Writing checker and assistant that sits in the browser and editor. More reliable for English than for long creative drafts.

Where it runs: Browser · Windows · Mac · Android · iPhone / iPad

Hedra

Freemium

69DOA scoreDOA score: 69/100

Creates videos of talking characters and avatars from an image plus audio or text.

Where it runs: Browser

HeyGen

Freemium

68DOA scoreDOA score: 68/100

Talking avatars and video translation with lip-sync. Widely used for internal training and product ads.

Where it runs: Browser

Higgsfield

Freemium

74DOA scoreDOA score: 74/100

AI video platform focused on cinematic camera moves, effects and short ads ready for social media.

Where it runs: Browser · iPhone / iPad

Ideogram

Freemium

74DOA scoreDOA score: 74/100

Image generator especially good at readable text in images: logos, posters and thumbnails.

Where it runs: Browser

invideo AI

Freemium

71DOA scoreDOA score: 71/100

Makes videos from a prompt or a script with AI agents: it writes the script, builds the scenes with video and image models and leaves you a multitrack timeline to fine-tune by hand.

Where it runs: Browser · iPhone / iPad · Android

Jasper

Paid

50DOA scoreDOA score: 50/100

Copy platform for marketing teams: brand voice, campaigns and content workflows. More process than a loose chat.

Where it runs: Browser

Kapwing

Freemium

69DOA scoreDOA score: 69/100

An online AI video editor: automatic subtitles, short clips cut from a long video, dubbing and formats for each social network. All in the browser, in a workspace shared with your team.

Where it runs: Browser

Leonardo AI

Freemium

75DOA scoreDOA score: 75/100

Image studio with in-house models, canvas and inpainting. Generates assets in batches for games, social media and marketing, with no Discord needed.

Where it runs: Browser

Magnific

Freemium

81DOA scoreDOA score: 81/100

Spanish creative suite (formerly Freepik) bringing image, video and audio generation with many models into one place, plus its well-known upscaler.

Where it runs: Browser · Android · iPhone / iPad

Midjourney

Paid

76DOA scoreDOA score: 76/100

Benchmark generative image tool with a cinematic look and very consistent styles. Used from the web and Discord for concept art and campaigns.

Where it runs: Browser

Murf

Freemium

60DOA scoreDOA score: 60/100

Voices for voiceover, courses and ads. More studio-like than ElevenLabs for some marketing teams.

Where it runs: Browser

Napkin AI

Freemium

76DOA scoreDOA score: 76/100

Turns text into editable diagrams, infographics, mind maps, flowcharts and charts: paste your text, pick the visual that explains it best and export it to PNG, PDF, PPT or SVG.

Where it runs: Browser

OpusClip

Freemium

68DOA scoreDOA score: 68/100

Cuts a long video into vertical clips: it spots the strongest moments and adds automatic captions. Built for Shorts and Reels from podcasts and streams.

Where it runs: Browser

Photoroom

Paid

72DOA scoreDOA score: 72/100

Removes backgrounds and adds catalogue backdrops and shadows so product photos are ready to sell. Popular with online shops and marketplaces.

Where it runs: Browser · Android · iPhone / iPad

Picsart

Freemium

73DOA scoreDOA score: 73/100

Photo and video editor for your phone with lots of AI tools: remove backgrounds, erase objects, generate images and social templates.

Where it runs: Browser · Android · iPhone / iPad · Windows

Pictory

Paid

63DOA scoreDOA score: 63/100

Turns a text, a script, an article or a URL into a video with stock scenes, voiceover and subtitles, ready for social.

Where it runs: Browser

Recraft

Freemium

71DOA scoreDOA score: 71/100

Illustrations, icons and vectors with a more consistent style than many one-off generators, keeping your brand palette. Useful for websites and decks.

Where it runs: Browser

remove.bg

Freemium

75DOA scoreDOA score: 75/100

Removes a photo's background in seconds: you just upload it. Still one of the best with hair and tricky edges. Owned by Canva.

Where it runs: Browser · Windows · Mac

Runway

Freemium

77DOA scoreDOA score: 77/100

Generative video studio. Text/image-to-video, generative editing and tools for filmmakers and marketers.

Where it runs: Browser

Synthesia

Freemium

65DOA scoreDOA score: 65/100

Creates videos with virtual presenters from a script, in many languages and with no camera. Widely used for company training and onboarding.

Where it runs: Browser

VEED

Freemium

66DOA scoreDOA score: 66/100

Browser video editor with automatic captions, trimming, social templates and some AI. Simpler than Premiere for short videos.

Where it runs: Browser

Writesonic

Paid

51DOA scoreDOA score: 51/100

An AI search visibility platform (GEO and SEO): it tracks whether ChatGPT, Gemini and Google AI Overviews mention your brand or your competitors, and suggests fixes with articles, site audits and agents.

Where it runs: Browser

Zapier

Freemium

75DOA scoreDOA score: 75/100

The best-known automation platform: connects thousands of apps and adds AI steps and agents without writing code.

Where it runs: Browser