DOAMagnific vs Leonardo AI: which one to choose?
We compare Magnific and Leonardo AI on price, devices, difficulty and who each one suits, using the data on their DOA pages.
Magnific
Spanish creative suite (formerly Freepik) bringing image, video and audio generation with many models into one place, plus its well-known upscaler.
Leonardo AI
Image studio with in-house models, canvas and inpainting. Generates assets in batches for games, social media and marketing, with no Discord needed.
DOA verdict for image
Magnific wins
78.4 Magnific · 71.5 Leonardo AI / 100
Creators and agencies producing image and video daily. All-in-one: no need to pay several sites.
Why
- DOA score in image · Magnific: 81/100 vs 75/100
- Free version: tie
- Ease of use: tie
- Devices · Magnific: 3 vs 1
Pick Leonardo AI if…
Creators who want quality images without Discord. Usable free tier.
How we decide: this verdict uses a formula of its own for comparisons, different from the DOA score: DOA score in image (60%), free version (20%), ease of use (10%) and devices (10%). Data from each tool page, reviewed on 15 October 2026. How we calculate the DOA score and the verdict
| Magnific | Leonardo AI | |
|---|---|---|
| Price | Freemium Premium €16, Premium+ €36 and Pro €88 a month (€12, €27 and €66 billed yearly). | Freemium Free with 150 fast tokens a day (public creations). Essential $12, Premium $30 and Ultimate $60 a month excluding tax; up to 20% off billed yearly (the page does not make clear which billing the figure refers to). |
| Devices | Browser · Android · iPhone / iPad | Browser |
| Level | Easy | Easy |
| What it is for | Image Video Audio Marketing | Image Marketing |
| DOA score | 81/100 | 75/100 |
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On the overall DOA score, Magnific gets 81/100 and Leonardo AI 75/100. It is an indicative rating: try both on a real task before you pay.
Magnific is a better fit for
- Creators and agencies producing image and video daily
- Anyone wanting many models under one account
Leonardo AI is a better fit for
- Creators who want quality images without Discord
- Game and social assets