Leonardo AI arrived around 2022–2023 as an image studio for games and marketing. The free plan gives 150 fast tokens a day and your creations are public. Essential is $12, Premium $30 and Ultimate $60 a month excluding tax; the site advertises up to 20% off billed yearly. Premium and Ultimate keep generating images in a slower relaxed mode with Leonardo's own models.
When it launched
Leonardo · 2022
Languages
English interface. Prompts in several languages.
Where it runs
Browser
Prices from the official site: leonardo.ai (opens in a new tab) · checked on 15 October 2026. Excluding tax. Up to 20% off billed yearly; the page does not make clear whether the figure shown is the yearly or the monthly price.
150 fast tokens a day. Public creations.
8,500 fast tokens a month and private creations.
25,000 tokens a month and unlimited relaxed images with Leonardo's own models.
60,000 tokens a month; also unlimited relaxed video with selected models.
See all alternatives to Leonardo AI →
Image studio with in-house models, canvas and inpainting. Generates assets in batches for games, social media and marketing, with no Discord needed.
It has a free version with limits. Free with 150 fast tokens a day (public creations). Essential $12, Premium $30 and Ultimate $60 a month excluding tax; up to 20% off billed yearly (the page does not make clear which billing the figure refers to). Prices change: check the official site.
It works on Browser.
It is easy: no previous knowledge needed.
The closest are Midjourney, Ideogram and Adobe Firefly. You can see them all on the alternatives to Leonardo AI page.
DOA