DOAHeyGen vs Synthesia: which one to choose?
We compare HeyGen and Synthesia on price, devices, difficulty and who each one suits, using the data on their DOA pages.
HeyGen
Talking avatars and video translation with lip-sync. Widely used for internal training and product ads.
Synthesia
Creates videos with virtual presenters from a script, in many languages and with no camera. Widely used for company training and onboarding.
DOA verdict for video
HeyGen wins, but only just
71.7 HeyGen · 70.3 Synthesia / 100
Academies, SaaS and enablement teams. Localizing one video into many languages is realistic.
Why
- DOA score in video: tie
- Free version · HeyGen: 42/100 vs 35/100
- Ease of use: tie
- Devices: tie
Pick Synthesia if…
Training and onboarding. You do not have to film yourself.
How we decide: this verdict uses a formula of its own for comparisons, different from the DOA score: DOA score in video (60%), free version (20%), ease of use (10%) and devices (10%). Data from each tool page, reviewed on 9 October 2026. How we calculate the DOA score and the verdict
| HeyGen | Synthesia | |
|---|---|---|
| Price | Freemium Free with 3 videos a month up to 1 minute. Creator $29 a month ($24 billed yearly), Pro $49 and Business $149 plus $20 per extra seat. | Freemium Free Basic plan with 10 minutes of video a month and a watermark. Starter and Pro are paid and the price depends on your country: check the official site. |
| Devices | Browser | Browser |
| Level | Easy | Easy |
| What it is for | Video Marketing Study | Video Study Marketing |
| DOA score | 68/100 | 65/100 |
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On the overall DOA score, HeyGen gets 68/100 and Synthesia 65/100. It is an indicative rating: try both on a real task before you pay.
HeyGen is a better fit for
- Academies, SaaS and enablement teams
- UGC-style ads with a synthetic actor
Synthesia is a better fit for
- Training and onboarding